Old PR dog learning new tricks
By Dan Pearson Just when you thought you knew the PR business, along comes social media to complicate things. “Oh, but there are millennials who know all about that,” says one of my 50-something PR colleagues. “We do the strategy and messaging. They do the blogging.” Wrong. Our little...
Sunny with a Chance of Non-Transparency: A Marketers’ ...
I recently attended a social media marketing conference hosted by Fred Pryor Seminars and CareerTrack. The conference offered a wealth of information about Web trends and how marketers can apply lessons learned from 2011 to our evolving communication platforms, including Facebook, Twitter, and...
Oregon Politics Roundup – Democrats and Republicans in...
By Elizabeth Remley Campaign announcements this fall are making life difficult for campaign strategists in Oregon. The chances are slim that 2012 election results will continue the 30-30 split in the House, and at this point, it seems the Republicans and Democrats have an equal chance to claim the...
Using an Elevator Pitch to Get Noticed
By Sadie Dressekie At 7 a.m. one Thursday a couple of months back, I found myself sitting, bleary eyed in a computer lab at the University of Oregon business school. I was participating in a focus group, which is not something I normally do that early in the morning, but it turned out to be a surprisingly...
Dress for Success: A Night to Remember and a Year of M...
By Vanessa Ward Recently, Dress for Success Oregon hosted its annual “Celebrate Success” fundraiser. The Oregon chapter is part of a larger organization composed of 105 international affiliates. Together, these organizations work toward the common goal of helping underserved women learn the skills...
SEO Tactics Translated (Part II)
By Rob Holderness In a previous blog post, I wrote about how SEO (Search Engine Optimization) isn’t something you should be intimidated by and about how SEO tactics are actually pretty similar to business development tips. At the end of that blog, I promised more tips. So, here they are. And just to prove...
What They Didn’t Tell You about Public Relations in Sc...
By Adrienne Webb For more than a year, I’ve worked at Vox Public Relations Public Affairs/The Ulum Group. In that time, I’ve learned a thing or two about the public relations industry – many of those lessons aren’t ones I found in my books while studying public relations as an undergraduate. When I...
featured articles
By Vanessa Ward
Recently, Dress for Success Oregon hosted its annual...
By Amber Williamson
What’s your definition of news? What information do you...
By Lewis Taylor
Have you ever found yourself applying lessons from a hobby or...
By Pat Walsh
Three years ago, on Jan. 1, 2008, my wife Beth and I became the...