How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

Lost Amid a Sea of Media Service Vendors

Vox PRPA is in search for a perfect fit with a media service provider to house our client media contact databases, distribute news releases, track media coverage and analyze results. The tasks sound easy enough but it’s amazing how difficult they can be to achieve. Over the years we’ve subscribed to...

Step Outside the Office

I’m not going to lie; I had grown quite comfortable with my morning weekday routine. 1)   Drive to work while listening to NPR. 2)   Swing by my favorite coffee drive-thru to grab a chai tea latte. 3)   Settle in at my desk and get to work. 4)   Repeat. Sound familiar? I had a great routine, or so...