Why Instagram is a Powerful Tool in PR Today

Post by Eri Mizobe, Vox PRPA Intern Most PR professionals would agree that social media is an essential communication tool. However, what makes social media effective? It comes down to social media’s  engaging nature, allowing brands to connect with the public in a personal way. Instagram is a great...

5 Places to Find Your Next Great Blog Post Idea

Post by Eri Mizobe, Vox PRPA Intern Back in January, when you wrote your long and ambitious list of New Year’s resolutions, was “become better at blogging” one of your goals? If you’re like me, you probably blogged often for the first few weeks… and then ran out of momentum. We’ve all been...

The Importance of Storytelling for Your Brand

By Alicia Lyford We have all grown up surrounded by stories and can agree that the best stories are easy to remember. Whether the word “storytelling” reminds you of bedtime as a child or a crazy story a friend or colleague told you, stories are what intrigue us to learn more about the world and...