A Personal Brand Crisis: Suzy Favor Hamilton

I am not about to judge what retired track star Suzy Favor Hamilton thought she was doing by working as a prostitute to cope with depression, anxiety and marriage problems. That’s for the police, IRS, her, her psychologist and a higher being to sort out. However, corporate brands are starting to weigh in....

Get the most out of your company’s Facebook page

Maintaining a successful company Facebook page requires a consistent feed of valuable content to your fans. But there are many other factors that contribute to making a page effective. Keep your posts short. A recent study by Buddy Media showed that posts with 80 characters or less had a higher engagement...

The age-old question quality over quantity — can we have both?

By: Jordan Johnson With so many companies using social media as their primary marketing tool there has been a lack of focus on quality content. Instead, their efforts are spent on creating a larger quantity of followers, fans and likes. Companies feel that it’s more important to have as many followers...

The Circus is Coming!

By: Tiffany Nash Anyone who has worked in the public relations industry has encountered this question at least once “what is public relations?” If you were to ask 10 people, you’d most likely get 10 different answers. Here’s a fun explanation of communication tactics. What is the difference...

We’re Not In Walterville Anymore

By Lance Heisler Recently, I celebrated two major milestones at Vox PR: my first anniversary as an employee and my first week in the Portland office. Moving north may not appear significant, but as a native of tiny Walterville, Ore., it was quite the jump, socially. More importantly, I’ve entered a new...

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