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PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

My Summer Internship at Vox

Post by Dorothy Olszyk, Vox PRPA Intern What a privilege it has been working with the amazing team at Vox this summer! This internship was a great opportunity and I learned something new everyday. It affirmed my passion for the field of public relations! Next week, I am headed for Iowa to begin my AmeriCorps...

5 Places to Find Your Next Great Blog Post Idea

Post by Eri Mizobe, Vox PRPA Intern Back in January, when you wrote your long and ambitious list of New Year’s resolutions, was “become better at blogging” one of your goals? If you’re like me, you probably blogged often for the first few weeks… and then ran out of momentum. We’ve all been...

Blogger Outreach: 5 Steps Before You Pitch

Post by Mary Callie Gisler, Vox PRPA Associate In this digital age, bloggers are influencers that brands often rely on to help spread the word to an already established audience. When done right, blogger outreach can be a powerful tool. But one of the most common mistakes when it comes to pitching a blogger?...

5 Ways to Use Interactivity to Create Meaningful Brand Relationships

By Amelea Renshaw Interactive media can be difficult to navigate considering that there are so many communication platforms flooding the market now. Understanding how to use your various social channels can be a daunting task, but it doesn’t need to be. Instead of thinking about interactivity as being...

Learn to Program or Be Programmed

By Amelea Renshaw Remember that kid in grade school who was always first to raise his hand in math and computer class? He probably had a photographic memory for multiplication tables and sounded as if he was speaking another language as he attempted to explain a new science fiction film or video game to...

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