Currently Browsing: Business development

How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

Are you irritating your colleagues on LinkedIn?

LinkedIn is my favorite social media platform. That usually means my results on those “How Much Would Ron Swanson Hate You” or “Which Muppet Is Your Spirit Animal” quizzes skew toward the,um…dry. I’m okay with that. I mean, there’s no foul in being boring after 35, right? LinkedIn is a...

No Website? No Excuse!

In my last post, I talked about my preference for word-of-mouth referrals. When I’m looking for a new product or service provider, my network is my go-to source. My “trusted circle” isn’t huge, however, and there are times when they can’t steer me in the right direction. I love gardening, but...

Spread the Word

I’ve loved working at Vox since I joined the team full time last October, but transitioning from freelancer to employee has been an adjustment. Between work, family, sleep and baking (yes, baking is one of my basic needs), there are things that I just can’t do anymore. One is keeping up with house...

A Lesson in Customer Relationship Management

…what not to do! By Sadie Dressekie This blog post is too long.  And it’s not exactly about PR.  I realize that.  But by the time you get to the end, I think you will understand why I had to write it, and I hope you will forgive my verbosity. I have been a T-Mobile customer for close to 12...

The Circus is Coming!

By: Tiffany Nash Anyone who has worked in the public relations industry has encountered this question at least once “what is public relations?” If you were to ask 10 people, you’d most likely get 10 different answers. Here’s a fun explanation of communication tactics. What is the difference...

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