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How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

EXXON Valdez: 25 Years Ago

Post by Pat Walsh, CEO, Vox PRPA Twenty five years ago this week, as a young reporter I received a call in the middle of the night that an oil tanker had run aground in Prince William Sound. In Alaska, it is not uncommon for a ship to get hung up on a reef, but an oil tanker in Prince William Sound is a rare...

Rutgers Proves Transparency is Best Policy

By Zoe Waritz College athletics is no stranger to scandal, and the industry is abuzz again following Rutgers’ firing of men’s basketball head coach Mike Rice. The school arrived at the decision after hours of video footage showing Rice physically and verbally abusing his players leaked on the...

In Search of a New Definition of News

By Amber Williamson What’s your definition of news? What information do you want to know in a timely manner? I suspect many of you would define news as important events that are happening in your community and around the world – things as parochial as when your city plans to resurface its roadways or...