Currently Browsing: Social Media

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

Lost Amid a Sea of Media Service Vendors

Vox PRPA is in search for a perfect fit with a media service provider to house our client media contact databases, distribute news releases, track media coverage and analyze results. The tasks sound easy enough but it’s amazing how difficult they can be to achieve. Over the years we’ve subscribed to...

Why Instagram is a Powerful Tool in PR Today

Post by Eri Mizobe, Vox PRPA Intern Most PR professionals would agree that social media is an essential communication tool. However, what makes social media effective? It comes down to social media’s  engaging nature, allowing brands to connect with the public in a personal way. Instagram is a great...

Three Twitter Habits to Break Now

Post by Callie Gisler, Associate, Vox PRPA With an estimated 218 million active users in 2013, it’s safe to say that Twitter is a popular social media platform. It’s definitely one of my favorites, though as a regular user, it’s easy to identify the pesky habits that might put your Twitter...

Are you irritating your colleagues on LinkedIn?

LinkedIn is my favorite social media platform. That usually means my results on those “How Much Would Ron Swanson Hate You” or “Which Muppet Is Your Spirit Animal” quizzes skew toward the,um…dry. I’m okay with that. I mean, there’s no foul in being boring after 35, right? LinkedIn is a...

The Importance of Having a Social Media Calendar

Any time you decide to amp up your social media presence, it is always a good idea to have a plan. A calendar, for instance, that displays your month of postings and events can be a great asset to your company in a time of need or just to reference for weekly postings In the PR world, there may be times you...

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