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How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

3 Tips For a Looming Job Search

With school back in session for many college students (and starting soon for others), I’ve found myself reflecting on September 2013. On the first of that month, just over a year ago, I was no longer a student. I was a professional! I was ready to tackle the world! Or so I thought… I know for a fact that...

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

Lost Amid a Sea of Media Service Vendors

Vox PRPA is in search for a perfect fit with a media service provider to house our client media contact databases, distribute news releases, track media coverage and analyze results. The tasks sound easy enough but it’s amazing how difficult they can be to achieve. Over the years we’ve subscribed to...

An Infographic is Worth a Thousand Words

Post by Dorothy Olszyk, Vox PRPA Intern For the past couple of years infographics have become a popular and trending tool in marketing, advertising, and public relations. An infographic is an image, such as a chart or diagram, which is used to visually represent information or data. Infographics can be found...

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