Currently Browsing: branding

Why Instagram is a Powerful Tool in PR Today

Post by Eri Mizobe, Vox PRPA Intern Most PR professionals would agree that social media is an essential communication tool. However, what makes social media effective? It comes down to social media’s  engaging nature, allowing brands to connect with the public in a personal way. Instagram is a great...

5 Places to Find Your Next Great Blog Post Idea

Post by Eri Mizobe, Vox PRPA Intern Back in January, when you wrote your long and ambitious list of New Year’s resolutions, was “become better at blogging” one of your goals? If you’re like me, you probably blogged often for the first few weeks… and then ran out of momentum. We’ve all been...

Why you should take notes on Taco Bell’s social media strategy

By Hannah Lime Yes, I’m serious; you should take notes on Taco Bell’s social media strategy. Whether or not you like Crunchwraps or Doritos Locos Tacos, there is no denying that the company’s social media strategy is pure genius. In fact, Taco Bell won the title of “Marketer of the Year” in...

Last-minute New Year’s Resolutions for Your Brand

Post by Mary Callie Gisler, Vox PRPA Associate New Year’s resolutions are an ongoing tradition. Each year, we vow to go to the gym more often, better manage our finances or make healthier eating choices. But what about your company or organization? Even though January is already here, there’s still time...

The Importance of Having a Social Media Calendar

Any time you decide to amp up your social media presence, it is always a good idea to have a plan. A calendar, for instance, that displays your month of postings and events can be a great asset to your company in a time of need or just to reference for weekly postings In the PR world, there may be times you...

Be a Friend, Not a Salesman

By Dallas Abraham By now, almost all companies have thought about social media. Is it for us? Do we even know how this works? Are there bigger risks than returns? The answers depend on how you choose to mold social media to fit your needs. Your strategy doesn’t have to oscillate between extremes: only...

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