Currently Browsing: Current Events

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

Rutgers Proves Transparency is Best Policy

By Zoe Waritz College athletics is no stranger to scandal, and the industry is abuzz again following Rutgers’ firing of men’s basketball head coach Mike Rice. The school arrived at the decision after hours of video footage showing Rice physically and verbally abusing his players leaked on the...

What every entrepreneur can learn from kids on Easter

As I traipsed behind my kids and their friends this Sunday hunting for colored eggs – real and plastic – I marveled at their determination. Despite exhaustion, they would not stop until they found that last, elusive egg. While I watched, I realized I could learn a thing or two from them. Be excited by...

April Fools’ PR Pranks: Clever or Destructive?

By Alicia Lyford I started my spring 2013 internship at Vox PRPA on Monday, April 1.  Thankfully, hiring me wasn’t a joke. But due to the growing popularity of corporate April Fool’s Day pranks, I did almost panic when I read the Twttr annncmnt today. …Until I read the comments below the article. Nice...

A Personal Brand Crisis: Suzy Favor Hamilton

I am not about to judge what retired track star Suzy Favor Hamilton thought she was doing by working as a prostitute to cope with depression, anxiety and marriage problems. That’s for the police, IRS, her, her psychologist and a higher being to sort out. However, corporate brands are starting to weigh in....

« Older Entries