Currently Browsing: Marketing

How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

An Infographic is Worth a Thousand Words

Post by Dorothy Olszyk, Vox PRPA Intern For the past couple of years infographics have become a popular and trending tool in marketing, advertising, and public relations. An infographic is an image, such as a chart or diagram, which is used to visually represent information or data. Infographics can be found...

Why you should take notes on Taco Bell’s social media strategy

By Hannah Lime Yes, I’m serious; you should take notes on Taco Bell’s social media strategy. Whether or not you like Crunchwraps or Doritos Locos Tacos, there is no denying that the company’s social media strategy is pure genius. In fact, Taco Bell won the title of “Marketer of the Year” in...

5 Ways to Avoid Stress at Work

By Hannah Lime It happened again! You woke up late, barely made it to work on time, spilled coffee on your shirt before a meeting, and on top of that, had a never-ending “to do” list on your desk. Stressful days like this happen to all of us. Whether you are an agency professional or a business owner...

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