Currently Browsing: Media

How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27). The spectacle of recording yourself...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

Lost Amid a Sea of Media Service Vendors

Vox PRPA is in search for a perfect fit with a media service provider to house our client media contact databases, distribute news releases, track media coverage and analyze results. The tasks sound easy enough but it’s amazing how difficult they can be to achieve. Over the years we’ve subscribed to...

Why Instagram is a Powerful Tool in PR Today

Post by Eri Mizobe, Vox PRPA Intern Most PR professionals would agree that social media is an essential communication tool. However, what makes social media effective? It comes down to social media’s  engaging nature, allowing brands to connect with the public in a personal way. Instagram is a great...

The Importance of Having a Social Media Calendar

Any time you decide to amp up your social media presence, it is always a good idea to have a plan. A calendar, for instance, that displays your month of postings and events can be a great asset to your company in a time of need or just to reference for weekly postings In the PR world, there may be times you...

« Older Entries