Currently Browsing: Opinion-Editorial

How do you make a successful pitch? Think like a journalist

  By Matt Hollander Pitching a story can be a daunting task. It’s hard to ignore the expectations of clients, and often media outlets are either not interested in the story or don’t have the resources to cover it properly. The convergence of these different objectives can leave a PR professional...

PR & Ethics: The Native Advertising Debate

I know a number of people who do not think highly of what I do for a living. When I met my husband’s brother for the first time, he curled his lip and scoffed when I told him I was in marketing. A friend who often rails against corporate influence in the media tends to dismiss any alternative perspective I...

5 Places to Find Your Next Great Blog Post Idea

Post by Eri Mizobe, Vox PRPA Intern Back in January, when you wrote your long and ambitious list of New Year’s resolutions, was “become better at blogging” one of your goals? If you’re like me, you probably blogged often for the first few weeks… and then ran out of momentum. We’ve all been...

Are you irritating your colleagues on LinkedIn?

LinkedIn is my favorite social media platform. That usually means my results on those “How Much Would Ron Swanson Hate You” or “Which Muppet Is Your Spirit Animal” quizzes skew toward the,um…dry. I’m okay with that. I mean, there’s no foul in being boring after 35, right? LinkedIn is a...

Be a Friend, Not a Salesman

By Dallas Abraham By now, almost all companies have thought about social media. Is it for us? Do we even know how this works? Are there bigger risks than returns? The answers depend on how you choose to mold social media to fit your needs. Your strategy doesn’t have to oscillate between extremes: only...

Rutgers Proves Transparency is Best Policy

By Zoe Waritz College athletics is no stranger to scandal, and the industry is abuzz again following Rutgers’ firing of men’s basketball head coach Mike Rice. The school arrived at the decision after hours of video footage showing Rice physically and verbally abusing his players leaked on the...

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