Not Everyone Loves the Ice Bucket Challenge

Not Everyone Loves the Ice Bucket Challenge

By any standard of measurement, The ALS Association’s Ice Bucket Challenge is a wild success. As of this past Wednesday, August 27, the association has received $94.3 million in donations compared to $2.7 million during the same period last year (July 29 to August 27).

The spectacle of recording yourself getting doused with a bucket of ice water and challenging friends and family to do the same, all in an effort to fight Lou Gehrig’s disease, has proven to be an irresistible fundraising and public relations campaign to more than 2.1 million new ALS donors. Even better, among those new donors are high-profile celebrities, athletes and musicians, all of whom have recorded and promoted their own videos in support of the campaign.

This campaign will be written up, analyzed and dissected for years to come by fundraising, marketing and public relations professionals, each trying to determine the secret sauce for replicating its viral success. While it’s still early for analysis, many have already deemed this campaign to be “genius,” “inspiring,” and a “once-in-a-lifetime social media craze.”

It’s worth noting that not everyone is pleased as punch about the campaign’s success, and their reasons just might surprise you:

Californian’s dumping out buckets of ice water during a drought?

LA Times reports: “But for some Californians stuck in an exceptional drought, watching people douse themselves with ice water flies in the face of the conservation rhetoric being stressed by state and local officials.”

ALS Association’s animal testing?

Pamela Anderson issued a challenge of her own to the ALS, “Stop animal testing,” according to the Huffington Post.

ALS Association’s embryonic stem cell research?
Religious News Service reports: Anti-abortion advocates, Catholics, evangelicals and other religious organizations have raised concerns about a fundraising campaign that supports embryonic stem cell research.

The Ice Bucket Challenge little more than digital narcissism?

A Vice.com headline declares: “Dumping a bucket of ice on your head does not make you a philanthropist.”

As objections and fatigue over the campaign gain momentum, we want to know your thoughts. What do you think of the #icebucketchallenge detractors?


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