SEO Tactics Translated (Part II)

SEO Tactics Translated (Part II)

By Rob Holderness

In a previous blog post, I wrote about how SEO (Search Engine Optimization) isn’t something you should be intimidated by and about how SEO tactics are actually pretty similar to business development tips. At the end of that blog, I promised more tips. So, here they are. And just to prove my point, I reversed the order this time around: business development to SEO.

Choose Your Words Wisely: Saying the right things at the right times says a lot about you. But, so does talking too much.

SEO translation: Place your keywords in the right spots on your webpage. Put the more important ones in your title and in your H1 headers. And, make sure you’re not overstuffing your content with keywords.

Make Good Friends: Having strong relationships with people who share your interests is a great asset.

SEO translation: Getting quality links from websites that have a similar focus will help your website rank higher in search results.

Get to Know Influential People: Having good relationships with influential people makes you more influential by default.

SEO translation: The most important backlinks you can get will come from sites that are authoritative. You can get an idea how influential a site is by checking its Google PageRank. Do you know what your website’s PageRank is? Check it here.

Don’t Cheat: There are ways to develop business and initially build your reputation by using dishonest, or at least questionable, tactics. If at all successful, these tactics generally only produce in the short term, and then they come back to bite you.

SEO translation: There’s a lot of ways people try to fool search engines. They’ll “rent” backlinks, and they’ll stuff their page with invisible keywords by making the text the same color as the background. Or, they’ll use other “Black Hat SEO” tricks. Just remember, cheating generally gets you punished.

Advertise: Sometimes you need a little help getting your name out there, and that’s okay.

SEO translation: Using pay-per-click advertising and Facebook ads are one of many ways you can use advertising to drive traffic to your website and cultivate back links.

My conclusions: Personal Branding and Business Development are all about communication and relationships. And really, SEO is not much different. Just like the most successful business professionals, Google recognizes the importance of building strong relationships and clearly communicating what your business offers. What do you think? Am I off base? Do you notice any similarities (or even differences) that I’ve failed to note?  Leave a comment below, and let’s start a conversation.

About the Author

Rob Holderness is a public relations associate at Vox Public Relations Public Affairs. You can learn more about him by visiting the Vox website at

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