Step Outside the Office

Step Outside the Office

I’m not going to lie; I had grown quite comfortable with my morning weekday routine.

1)   Drive to work while listening to NPR.

2)   Swing by my favorite coffee drive-thru to grab a chai tea latte.

3)   Settle in at my desk and get to work.

4)   Repeat.

Sound familiar? I had a great routine, or so I thought before a new client breezed through Vox’s door and changed the way I view public relations forever.

My client needed someone to get out of the office, connect with community members face-to-face and engage them in conversation, soliciting their ideas and opinions. I was their girl. My new work assignments sent me packing to farmer’s markets, summer fairs and community events in towns across the Willamette Valley. And, of course, these events were held at all hours of the day and night, often during the weekend.

Goodbye, NPR Morning Edition. Goodbye, comfy office chair. Goodbye, predictable routine. These were dark days, my friends. (Just kidding.)

Although this change to my work routine was a bit of a shock at first, I quickly began to enjoy the challenge of setting up shop in new locations and meeting fascinating people, many of whom had diverse opinions and innovative ideas about our project. It reminded me why I was first drawn to a career in public relations in the first place: I love people and I love communicating, plain and simple.

It’s easy to be dazzled by new technology and social media innovations – these are truly incredible tools in our communication toolboxes. But often the absolute best way to connect with your target audience is to meet them directly and engage in genuine, respectful conversation. These candid conversations will prove invaluable to your campaigns. 

And, it doesn’t hurt to break your routine and get out of your office every once in a while!

 

One Response to “Step Outside the Office”

  1. joyce says:

    It is good for the soul to get out of your ” comfort zone ” and have new experiences ! I enjoyed your blog!

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